Flow by MIS Group: Advertising Consumption Tracker
Flow by MIS Group is a free utility application designed for Android devices that rewards users for tracking their advertising exposure. The app operates in the background while users engage with their phones as usual, collecting ambient sound data through the device's microphone. This information is then analyzed against a database to identify advertisements the user is exposed to, allowing for the accumulation of rewards on a designated panel site.
The application emphasizes user privacy by ensuring that all shared information is utilized solely for statistical purposes. Personal data is not linked to audio recordings, providing a secure experience for users. Flow by MIS Group presents a novel approach to understanding advertising consumption while incentivizing participation through a rewards system.
